University of Wisconsin School of Medicine

Thysse University of Wisconsin Medical School Overview

University of Wisconsin School of Medicine

Health Sciences Learning Center
Madison, Wisconsin

The staff at the University of Wisconsin School of Medicine came to Thysse with a problem – users of their facility didn’t know where they were or where they were going.

Thysse University of Wisconsin Medical School_001

Thysse University of Wisconsin Medical School_002

Thysse University of Wisconsin Medical School_003

Thysse University of Wisconsin Medical School_004

Thysse University of Wisconsin Medical School_005

Thysse University of Wisconsin Medical School_006

Thysse University of Wisconsin Medical School_007

Thysse University of Wisconsin Medical School_008

Thysse University of Wisconsin Medical School_009

Thysse University of Wisconsin Medical School_010

Thysse University of Wisconsin Medical School_011

Thysse University of Wisconsin Medical School_012

Thysse University of Wisconsin Medical School_013

Thysse University of Wisconsin Medical School_014

Thysse University of Wisconsin Medical School_015

Thysse University of Wisconsin Medical School_016

Thysse University of Wisconsin Medical School_017

Thysse University of Wisconsin Medical School_018

Thysse University of Wisconsin Medical School_019

Thysse University of Wisconsin Medical School_020

Service, Scholarship, Science and Social Responsibility

The staff at the University of Wisconsin School of Medicine came to Thysse with a problem – users of their facility didn’t know where they were or where they were going.

Thysse developed a facility brand palette that gave visitors, students and staff a feeling of being on the University of Wisconsin campus, while reflecting the unique culture and mission of the Medical School. Users of the facility now had a sense of where they were and the deeper beliefs of the school’s faculty and students.

Thysse also programmed a wayfinding system to help users find where they were going. Upon first entering the facility, visitors are met by a large kiosk wall that Thysse designed to support a 12-foot tall red glass directional panel and house an informational digital signage monitor. Large, fabric directional panels were integrated into the visual branding palette and placed at each elevator entrance. Finally, smaller, auxiliary corner directional signs were placed at all corridor intersections. All room numbers and main destination areas are now easily found and users know where they are going.

Here’s what we designed, fabricated and installed:

Custom Printed Glass Panels with Applied Cut Vinyl
Custom Fabric Graphic and Wayfinding Panels
Custom Painted Aluminum Signage
Custom Dimensional Metal Letterforms
Custom Printed Wall Murals