A new visual brand rollout led Integrity Insurance to contact Thysse for help with accompanying facility branding and corporate culture expression.
Thysse worked with the Integrity Insurance marketing department to fully understand the new visual brand standards, graphic library and usage. We then worked to develop new patterns and elements, suitable for large-scale facility branding that would be added to the library while adhering to the brand guidelines.
Updatability was important for the Integrity marketing team members. We designed “levels of permanence” into most of the feature areas, combining more permanent features that reflected the company’s core beliefs, with easily changeable graphic and text panels that supported current marketing messaging and campaigns, annual awards and metrics.
The overall project had to be done right, but also had to be completed on a budget. Thysse created a lot of Integrity brand impact through the use of paint and cut vinyl, saving money over full-coverage wall murals.
Here’s what we designed, fabricated and installed:
Custom Fabric Graphic Panels
Dimensional Painted Acrylic
Dimensional Printed Acrylic
Custom Fabric Banners